Despre fundraising in ONG-uri

Initial am vrut sa scriu postarea asta pe blogul JCI Romania (apropo, asta a fost primul blog de ONG din Romania, dupa cercetarile mele; da, eu l-am facut), insa avand in vedere ca il facem varza azi-maine, pentru ca ii predau serverul lui Bobby Voicu care ne reface toata partea de online, voi scrie aici. Seth Godin ma uimeste inca o data, a mia oara, cu un articol absolutamente genial despre fundrarea in ONG-uri. Musai de citit, in intregimea sa!

Intre paragrafele mele preferate:

“Look around you at great leaders who you know or respect. What do they spend their time doing? They are infused with drive, passion, vision, commitment, and energy. They walk through the world dissatisfied with the status quo. They talk to anyone who will listen about the change they want to see the world. And they build a team and an organization that is empowered to make that change.

This is not about competition for resources, this is about increasing the size of the pie. We’ve seen an unprecedented growth in global wealth in the last two decades: there are currently 95,000 ultra-high net worth individuals in the world – people with $30 million or more of investable assets.4 On top of that, there are more than $60 trillion worth of investment assets in the market today, with an increasing amount of this money thinking more long-term about the big problems facing the world: energy and water scarcity, greenhouse gases, global commodity shortages, healthcare and education delivery, poverty alleviation…you name it.

The allocation of these resources matters.

Convincing the most powerful, resource-rich people you know that allocating some of their capital to the issues you’re addressing matters.

I’ve met too many nonprofit CEOs who say “I hate fundraising. I don’t fundraise.” If you’re being hired as a nonprofit CEO and the Board tells you that you won’t be fundraising, they’re either misguided or lying.

Tell them they’re wrong. Tell them that your job as a CEO is to be an evangelist for your idea and to convince others about the change you want to see in the world. Tell them that if this idea is worth supporting then they should jump in with both feet and support it with their time and money and by telling their friends it is worth supporting.

Spending your time talking to powerful, influential people about the change you hope to see in the world is a pretty far cry from having fundraising as a “necessary evil.”

I’d rather be an evangelist, a storyteller, an educator, a translator, a table-pounder, a guy on his soap box, a woman with a megaphone, a candidate for change. I want to talk to as many people as I can about my ideas – whether in person or in newsletters or on Facebook or Twitter or in the Economist or at the TED conference or at Davos – and capture their imagination about the change I hope to see in the world. “

De-asta imi plac mie, si ma implic in organizatii precum AIESEC, Junior Chamber International, MaiMultVerde, Salvati Copii si altele.