For sure. The costs and trouble involved are smaller than for the offline payment, not to mention it saves one’s time as well.
Well, the marketing people at this magazine think they are having a promotion on their subscriptions. But, instead of making me happy to buy the subscription at 9 EUR for one year with online payment until the 15th of September, they make me do an extra effort as well (going to the bank to effect payment). This apparently saves 3 EUR compared to the 12 EUR online payment required, but in fact it annoys people. Uff…
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