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	<title>Marius Sigheti &#187; sethgodin</title>
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	<link>http://marius.sigheti.eu</link>
	<description>despre oameni, afaceri, si pasiune</description>
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		<title>Win-Win</title>
		<link>http://marius.sigheti.eu/win-win/</link>
		<comments>http://marius.sigheti.eu/win-win/#comments</comments>
		<pubDate>Thu, 04 Dec 2008 16:36:16 +0000</pubDate>
		<dc:creator>Marius Sigheti</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[asa da]]></category>
		<category><![CDATA[magazine]]></category>
		<category><![CDATA[revista]]></category>
		<category><![CDATA[Satu Mare]]></category>
		<category><![CDATA[sethgodin]]></category>
		<category><![CDATA[torneo]]></category>
		<category><![CDATA[vise]]></category>
		<category><![CDATA[win-win]]></category>

		<guid isPermaLink="false">http://marius.sigheti.eu/?p=169</guid>
		<description><![CDATA[M-am gandit mult ce titlu sa dau acestui articol, a.i. sa atraga atentie. Am recurs la cel de mai sus pentru ca povestea pe care o voi expune mi se pare similara cu cea a lui Marius Vetrici, scrisa ieri. &#8230; <a href="http://marius.sigheti.eu/win-win/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>M-am gandit mult ce titlu sa dau acestui articol, a.i. sa atraga atentie. Am recurs la cel de mai sus pentru ca povestea pe care o voi expune mi se pare similara cu <a title="Win-Win de Marius Vetrici" href="http://www.mariusvetrici.com/2008/12/win-win/">cea a lui Marius Vetrici</a>, scrisa ieri. Culmea e ca de cand am citit-o pe aceea, m-am tot dat peste cap sa gasesc si eu un subiect similar, ca sa pot da link catre colegul meu. Sic, ca mi-a picat din cer, nu degeaba e vorba aia: totul incepe cu un vis.</p>
<p>Am primit un telefon din partea revistei <a title="Revista Torneo Businessman's Magazine" href="http://www.torneo.ro" target="_blank">Torneo Businessman&#8217;s Magazine</a>. Vroiau sa afle ce imi place cel mai mult la/in revista, cu ce afaceri ma ocup, daca pot sa ii ajut (cu intrari) in caz ca isi doresc sa scrie vreun articol legat de oamenii de afaceri din Satu Mare, si daca vreau sa ma reabonez.</p>
<p>Am raspuns cu drag la intrebari, feedback-ul fiind una din activitatile mele preferate. Le-am confirmat ca pot sa ii ajut cu satmarenii, precum si reabonarea. Ce mi s-a parut excelent este faptul ca eu primesc revista in continuare, chiar daca abonamentul a expirat de cateva luni! Au zis ca daca tot sunt un abonat dintre cei cu traditie, probabil ca ma intereseaza indeajuns de mult a.i. sa nu pierd vreun numar; iar fiindca eu nu am reusit sa le raspund la apelul de reabonare pe care mi l-au emis acum cateva luni, au facut o fapta buna. Cand am auzit am crezut ca visez cu ochii deschisi. Suntem in Romania? Au auzit oamenii de Seth Godin? Drept recompensa, le-am trimis articolul marelui guru despre <a title="Watching the Times struggle" href="http://sethgodin.typepad.com/seths_blog/2008/11/watching-the-ti.html" target="_self">lectia pe care o invatam de la New York Times</a>, daca liderii revistei ar fi gandit modern si s-ar fi axat pe a face din NYT o mare vedeta (si) in presa online.</p>
<p>Mi-au confirmat ca noul abonament va incepe odata cu confirmarea acestuia, nu retroactiv. Deci nu iti baga in sac pe gura, dar ti-o scot prin gaura. Au inteles perfect ce inseamna castig-castig.</p>
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		<title>Despre fundraising in ONG-uri</title>
		<link>http://marius.sigheti.eu/despre-fundraising-in-ong-uri/</link>
		<comments>http://marius.sigheti.eu/despre-fundraising-in-ong-uri/#comments</comments>
		<pubDate>Wed, 29 Oct 2008 18:46:35 +0000</pubDate>
		<dc:creator>Marius Sigheti</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[NGO]]></category>
		<category><![CDATA[AIESEC]]></category>
		<category><![CDATA[asa da]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[candidat]]></category>
		<category><![CDATA[JCI]]></category>
		<category><![CDATA[Romania]]></category>
		<category><![CDATA[sethgodin]]></category>
		<category><![CDATA[TED]]></category>
		<category><![CDATA[varza]]></category>

		<guid isPermaLink="false">http://marius.sigheti.eu/?p=137</guid>
		<description><![CDATA[Initial am vrut sa scriu postarea asta pe blogul JCI Romania (apropo, asta a fost primul blog de ONG din Romania, dupa cercetarile mele; da, eu l-am facut), insa avand in vedere ca il facem varza azi-maine, pentru ca ii &#8230; <a href="http://marius.sigheti.eu/despre-fundraising-in-ong-uri/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Initial am vrut sa scriu postarea asta pe <a title="Blogul JCI Romania" href="http://www.jci.ro/blog">blogul JCI Romania</a> (apropo, asta a fost primul blog de ONG din Romania, dupa cercetarile mele; da, eu l-am facut), insa avand in vedere ca il facem varza azi-maine, pentru ca ii predau serverul lui <a title="Blogul lui Bobby Voicu" href="http://www.bobbyvoicu.ro">Bobby Voicu</a> care ne reface toata partea de online, voi scrie aici. <a title="Cel mai tare autor de marketing din lume" href="http://www.sethgodin.com">Seth Godin</a> ma uimeste inca o data, a mia oara, cu un articol absolutamente genial despre <a title="Articolul lui Godin despre fundraising" href="http://sethgodin.typepad.com/seths_blog/2008/10/in-defense-of-r.html">fundrarea in ONG-uri</a>. Musai de citit, in intregimea sa!</p>
<p>Intre paragrafele mele preferate:</p>
<p><em>&#8220;Look around you at great leaders who you know or respect.  What do they spend their time doing?    They are infused with drive, passion, vision, commitment, and energy.  They walk through the world dissatisfied with the status quo.  They talk to anyone who will listen about the change they want to see the world.  And they build a team and an organization that is empowered to make that change. </em></p>
<p><em>This is not about competition for resources, this is about increasing the size of the pie.  We’ve seen an unprecedented growth in global wealth in the last two decades: there are currently 95,000 ultra-high net worth individuals in the world – people with $30 million or more of investable assets.4    On top of that, there are more than $60 trillion worth of investment assets in the market today, with an increasing amount of this money thinking more long-term about the big problems facing the world: energy and water scarcity, greenhouse gases, global commodity shortages, healthcare and education delivery, poverty alleviation…you name it. </em></p>
<p><em>The allocation of these resources matters. </em></p>
<p><em>Convincing the most powerful, resource-rich people you know that allocating some of their capital to the issues you’re addressing matters. </em></p>
<p><em>I’ve met too many nonprofit CEOs who say “I hate fundraising.  I don’t fundraise.”  If you’re being hired as a nonprofit CEO and the Board tells you that you won’t be fundraising, they’re either misguided or lying. </em></p>
<p><em>Tell them they’re wrong.  Tell them that your job as a CEO is to be an evangelist for your idea and to convince others about the change you want to see in the world.  Tell them that if this idea is worth supporting then they should jump in with both feet and support it with their time and money and by telling their friends it is worth supporting.</em></p>
<p><em>Spending your time talking to powerful, influential people about the change you hope to see in the world is a pretty far cry from having fundraising as a “necessary evil.” </em></p>
<p><em>I’d rather be an evangelist, a storyteller, an educator, a translator, a table-pounder, a guy on his soap box, a woman with a megaphone, a candidate for change.  I want to talk to as many people as I can about my ideas – whether in person or in newsletters or on Facebook or Twitter or in the Economist or at the TED conference or at Davos – and capture their imagination about the change I hope to see in the world. &#8220;</em></p>
<p>De-asta imi plac mie, si ma implic in organizatii precum <a title="AIESEC" href="http://www.aiesec.org">AIESEC</a>, <a title="JCI website" href="http://www.jci.cc">Junior Chamber International</a>, <a title="MaiMultVerde" href="http://www.maimultverde.ro">MaiMultVerde</a>, <a title="Salvati Copii Romania" href="http://www.salvaticopiii.ro">Salvati Copii</a> si altele.</p>
<p><em> </em></p>
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